Compass & Key Consulting: The Guest Experience Process

While every partnership is unique, this is a general overview of how I approach working with you to create dynamic, memorable experiences for your guests. This 5-step process repeats itself as we refine and add to your guest experiences over time.

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TARGET

  • Understand the interests and needs of your target audiences

  • Review the latest buzz about your destination in the press and in reviews

  • Identify community influencers and timely events/milestones

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DESIGN

  • Gather stories from staff and community

  • Partner with activity providers, cultural groups, and historical organisations

  • Define inspiring moments

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STRATEGIZE

  • Engage with guests pre-, during-, and post-visit

  • Proactively solve guests’ problems

  • Determine success metrics

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TEST & LEARN

  • Onsite testing with select guests

  • Adjust experiences based on feedback

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ROLLOUT & ANALYZE

  • Support guest experiences with alluring photography, videography, and collateral

  • Analyze and adjust regularly

The Guest Experience Process repeats as existing experiences are refined and new experiences added.

 
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Are you ready to get started?